Alberta Tourism Marketing For Destination Service Product Provider
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Alberta Rural Tourism & Heritage Business Services & Products Collaboration by Impact Tourism2023-03-06T11:40:14-07:00

Promote Your Business – Expand Growth Potential

“Travel-ING On: The Collaborative Mobile App for Alberta’s Local History and Tourism” – A success story of Sheila Willis’s passion project, from its humble beginnings as the History Check App to its current version as Travel-ING On, which offers community guides across Northern Alberta and beyond. The app has won multiple awards for heritage awareness and marketing, and its success is the result of a collaborative effort with volunteers, partners, and alliances. Sheila is still adding new features and marketing the app in 2023, with overwhelmingly positive feedback fueling her efforts.

Sheila Willis, Tourism Collaboration Solutions For Destination Service Providers
Sheila Willis
Client Services Consultant

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Travel-ING On, Alberta Edition, was initially known as the History Check App, which aimed to create a single platform for multiple organizations in northern Alberta to share information about their local history, thereby eliminating geographical boundaries and the need for multiple apps. As the concept evolved, it was clear that travel services and other points of interest could be easily added, offering community guides across the north. In 2015, a non-profit society was formed to raise funds for the project, but with few grants available, the project struggled. Despite this setback, Sheila Willis continued to pursue her passion for the project, launching the northern Alberta app in 2017 with minimal funding. The app was later expanded to include all of Alberta in 2019, and was transformed into a business platform from a non-profit.

Sheila, who describes herself as a housewife from the bush, has set her sights on taking Travel-ING-On (the rebranded version of History Check) to other provinces in Canada and beyond. Her determination has resulted in the app winning multiple awards and being recognized for its outstanding achievement in heritage awareness and marketing.

The mobile app’s success is the result of a collaborative effort, with Sheila organizing the programming and adding most of the sites herself, but with assistance from volunteers, partners, and alliances. Sheila is still adding ING-Things, marketing, and doing all the necessary things to make the mobile app go viral in 2022, with overwhelmingly positive feedback from app users and demo recipients fueling her efforts.

Sheila expresses deep appreciation for all the volunteers, partners, and alliances that have helped make the app a reality, and is now accepting email money transfers at in any amount from those who wish to contribute to the project. The answer to the question is simply “Thanks”.

  • Business Growth

Get Involved With Impact Tourism’s Multi-Use App –

Impact Tourism’s multi-use app offers a searchable map-based experience for heritage explorers and travelers looking for specific Alberta-wide destinations and experiences. Users can search by keywords to find services, attractions, and amenities, with completed routes including museum tours, grain elevator tours, and bilingual (French) tours.

Impact Tourism was started to present travellers, and heritage explorers, with a single, multi-use app to find Alberta experiences.


In addition to Community Menus, and Near Me features, this searchable, Alberta wide, map-based app allows users to search by keyword to produce a map (including their location) that includes specific destination choices.


Keywords can direct customers to specific services, attractions and amenities. They can also produce maps for specific destination choices. A few of the completed routes or tours are;
  • Alberta Museum Tours (Search Museums)
  • Alberta Big Icon Tours (Search Big Icons)
  • Alberta Royal Canadian Legions (Search Legions)
  • Historic Grain Elevator Tour (Search Elevators)
  • Heritage Highway Sign Tours (Search Heritage Markers)
  • Bilingual (French) Tours (Search TAFR)
  • Expand Potential Customers

Educating Albertans’ About Alberta Leisure Opportunities

Very few Albertans know of “Alberta locations outside the larger cities and Banff/Jasper National Parks as a place to visit on a leisure trip” (5%). The largest proportions said they knew ‘something’ (48%) or ‘a little’ about them (27%), leaving room for further knowledge growth, as only 18% indicated they knew ‘a lot’.

  • Heritage Partnerships

Underdeveloped Heritage Tourism

The success of cultural and heritage tourism is highly dependent on strong partnerships between tourism and cultural heritage sectors, which can result in social, economic, and cultural benefits for communities.

Worlds Largets Insect - Landmark Fahler Alberta - Sheila Willis

Building Bridges For Sustainable Tourism In Alberta Communities.

Working together cooperatively towards a more vibrant and resilient local economy

Municipal – First Nation – Metis Settlement Partners

Sheila Willis, Tourism Collaboration Solutions For Destination Service Providers
Sheila Willis

Client Services Consultant

Generate Leads and Expand Sales.

Customer Retention Is The Cornerstone

Reaching & Engaging Your Target Audience

We Boost Our Clients’ Bottom Line by Optimizing Their Growth Potential.

By optimizing a client’s growth potential, we identify ways to increase revenue and reduce costs, ultimately resulting in a boost to their bottom line.

We boost our clients to get more sales

We Build Relationships

From analysis to execution, intentional actions build successful business relationships.

Proprietary Processes

Stop throwing darts at the wall – our Proprietary Processes deliver results.


Winner Seo Master

Top 25 finalists for Governor General’s History Award  for Excellence in Community Programming – 2019

Top Social Media Agencies

Outstanding Achievement for Heritage Preservation Award from Alberta Historical Resources Foundation – 2018

Fastest Growing Abstract Solution Providers

Marketing Award at Growing Rural Tourism Conference – 2019

Award National

Sheila Willis recipient of Alberta Northern Lights Volunteer Recognition Program – 2020

Alberta Tour Operators and Destination Service Providers Marketing Team

“Our Technical Services team never fails to impress us with their problem-solving skills. By utilizing a range of resources, analytics, and niche-specific research tools, they consistently deliver impressive results to our clients seeking to grow their businesses.”

Sheila Willis

Client Services Consultant

Marketing Resources: Insider Advice on How to Increase Online Sales

Let’s Make Things Happen

It’s unfortunate that some undervalue collaboration with experts and opt for cheap DIY marketing campaigns. We offer full and honest services to help businesses unlock their growth potential. We have no time for tire kickers, and currently are scaling up to meet demand. Join us early, ride the trend, and maximize your returns through collaboration.

“Get on board or get left behind: our expert solutions will take your business to the next level.”

Scott Astle

Senior Technical Services Consultant

Sheila Willis, Tourism Collaboration Solutions For Destination Service Providers
Sheila Willis
Client Services Consultant

By submitting my data I agree to be contacted