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The entertainment industry is an essential vertical market for any tourism consulting firm, as it is one of the main drivers of tourism. Entertainment can provide an array of opportunities to enhance and expand a tourism consulting firm’s services. Entertainment can provide a unique and exciting experience for visitors, as well as an extended reach to target potential new customers through a variety of digital media platforms. Integrating entertainment into partnerships, collaborations, heritage & cultural tourism, indigenous tourism and digital marketing consulting can help create a more enriching and enjoyable experience for visitors, as well as diversifying the marketing strategy of a tourism consulting firm. Entertainment can also help to generate more revenue and attract additional customers, which in turn will help a tourism consulting firm to grow and become more successful.