Alberta Cultural and Heritage Tourism and Sustainability – Working Hand-in-Hand
What is sustainable tourism?
Sustainable tourism is a means to “protect and sustain the world’s natural and cultural resources while ensuring tourism meets its potential as a tool for poverty alleviation.” According to the United Nations Environment Programme this type of tourism development should:
- make optimal use of environmental resources.
- respect the socio-cultural authenticity of host communities.
- ensure viable, long-term economic operations.
It is evident that sustainable tourism closely aligns with cultural and heritage tourism, particularly in regards to culture. While you are investigating ways to integrate cultural heritage into your operations, consider the benefits of sustainable tourism and what it can mean to both your business and community. Sustainable tourism can also be a tool for positive change: building culturally vibrant and environmentally sound communities that attract both visitors and residents.
Today’s consumers increasingly want to buy from environmentally responsible companies, including tourism providers. If applied correctly, integrating sustainable practices into your business can also decrease operating costs. In short, sustainability is better for communities, and it is better for your business. Bear in mind that sustainability is not an end state; it is a way of operating that requires continual effort and attention to changing circumstances. To build brand and business integrity, determine which ways